Weekly blog content and web copy: how we write for you

Weekly blog content is one of the four core areas of our SEO work, and it is the engine behind everything else. Outreach links need something genuinely helpful to point to, and rankings need content worth ranking. This guide explains how we write, check and publish your content, and how the web copy side of the service works.

Here is what you should know about our blog content structure:

• The average word count is around 1000 words per article.
• We structure our blogs for intent and engagement, not for keyword stuffing.
• We fact check, plagiarism check and AI bot check our work before sending it to you.

For most businesses, an average of 1000 words per article is enough to drive engagement and deliver a great experience for your visitors. We choose intent-driven topics that link back to your primary pages, which are optimised for your target keywords. The metrics worth watching are your click-through rate, bounce rate and average time on page.

If we believe a higher word count is needed for your results, we will let you know proactively. And if you would prefer a higher word count, just message us. We are happy to accommodate any preferences, word counts included. Please just ask.

Some SEO companies structure content around specific keywords purely to artificially rank a site. We do not do that. Genuine SEO is about delivering helpful content, so we structure our work around intent-driven topics with a high click-through rate and a great user experience.

This approach also feeds our backlink acquisition. We ask publishers what kind of content they want to refer to, get it written, and then publish it on your site. Helpful content benefits your visitors, your rankings and the publishers linking to you.

If you have custom preferences for how our content is structured, please let us know. We are happy to follow any preferences you have.

Our content is made to be published on your blog section, and we can handle that for you. You can either approve our content or request a revision in the Content to Blog Content tab of your project. Approving takes one click. When you request a revision, a box pops up, and the revised article is processed within 1 to 2 working days.

If you have enabled auto publishing, your view changes to Scheduled and Published. You will not need to approve anything, because we publish to your blog automatically each week.

Our service also includes unlimited web copy to help you build your site. To order web copy, go to the web copy tab and click Order Web Copy.

Please fill the order out properly, because it is fully automated. Avoid leaving notes like up to you or you choose. Once submitted, the copy will be with you the same day.