On-page and technical optimization: what we fix for you

On-page and technical optimization is one of the four core areas of our SEO work, and it is the foundation everything else stands on. Content and outreach only perform well when the site underneath them is technically sound. This guide explains exactly what we optimise, how the process works, and when it is done.

Here is what you should know about our optimization process:

• We prefer to handle it for you, but we can put it into a document for you to do if you would like.
• We do not touch any page copy or branding without your approval.
• We structure our optimization to deliver a great user experience.
• Everything is handled by us, both technical and on-page SEO.

When you start with Sociowhiz, you will see an auditor in your project. It shows all the technical and SEO issues with your site. When the scan is complete, we will let you know and begin our planning to get everything fixed for you.

It is worth knowing that you might see issues flagged that are not actually valid. This can happen because of plugins, if you are on WordPress, or because of custom settings in your website builder. We will let you know if something shows as an issue but is not one.

We will also audit your Google Business Profile if you are a local business. Optimization for this is usually quite quick and is done in a day.

We handle the entire optimization process for you, top to bottom. This includes:

• Meta titles, descriptions and schema markup.
• Alt attributes, image optimization and corrections.
• Core Web Vitals and page experience optimization.
• File size optimization and JS/CSS minimisation, when applicable.
• Header and title tag optimization.
• Sitemap formatting and installation.
• Robots.txt optimization.
• Any technical issues that affect your rankings.
• Google Business Profile optimization.

You will get a comparison report from us when everything is complete, so you can see exactly what changed.

We aim to get everything optimized within the first month. This depends on us getting editor access to your site when we request it. If your site is larger than 100 pages, we might need an extra few weeks to fix everything, so please be considerate if you have a large site. :)

Optimization is also a recurring task. The bulk of issues are fixed in the first month, with recurring revisions on our work in the months after.

Questions along the way? Just reach out to us, we are happy to help.